What started out as an invention for American workmen has become a uniform of progress and advancement. We’re talking about clothes by Levi’s , which are dubbed as the most iconic apparel in the world. And no wonder, since the brand keeps highlighting its heritage in marketing campaigns and branding. The rich history behind Levi’s comprises 167 years of experience, innovativeness, persistence and... a bit of luck.
History in a nutshell
The brand was founded by Loeb Strauss, who was born in 1829 in a large Jewish family in Bavaria. As a result of a series of unfortunate events (such as the death of his father), the whole family had to emigrate to New York, where two elder brothers (Jonas and Louis) started a business known as J. Strauss Brother & Co., dealing in dry goods. In 1850 Loeb joined the family business. The history of the enterprise was tumultuous, because the store kept changing its location rather often, although by the early 1880s Strauss was already an established and respected businessman, who strongly supported the Jewish community in San Francisco.
One of the important moments in the history of the brand was establishing collaboration with Jacob Davis - a tailor who made workwear: canvas trousers with copper rivets in stress points for extra durability. Davis made garments for miners and other workers. The collaboration proved successful and close-fitting uniforms became poplar right away. But this was only the beginning. More than one century later, we are still using clothes by this brand.
Levi’s apparel - 160 years later
The founder’s death, World War II, natural disasters and problems with competition… Fate had a lot in stock for the brand, but it still managed to overcome these difficulties and remains one of the most iconic brands on the market. What is the secret behind Levi’s success? In fact, it is the right idea and courage. The rich history and constant innovations helped the brand not only stay afloat, but also grow. The best example of this growth was seen in 2010, when a line of women’s jeans, “Curve ID”, was launched in three countries. It soon turned out that Levi’s was the first brand to come up with jeans so perfectly tailored to the female figure.
Apparel by Levi's in SneakerStudio
In SneakerStudio you will find not only jeans for men and women, but also many other products, all of which are splendid fashion solutions to match your everyday outfits. Explore, for example, shirts or caps by Levi's. All of these garments are of premium quality and made with durable materials. What is more, clothes by Levi's are famous for their deliberate design, which always follows the latest trends. This is where the classic meets innovation.
In our online store you will find men’s and women’s fashion by Levi's. The wide choice of apparel includes jeans, shirts, caps, sacoches or women’s swimsuits. Explore what’s here for you in SneakerStudio and pick the trousers by Levi's you like best!